WINNIE TSANG


   winnie@zumutung.com



ME IN A NUTSHELL:

I'm a Creative Director (Art & Concept) who loves working on integrated marketing campaigns for global clients, regardless of media or channel. I thrive in fast paced environments where I'm happy to work on multiple client projects at the same time in parallel to leading new business pitches.

While I work closely with my creative teams and partners on creative projects, I also love sparring with Strategy Directors to find the unique brand positioning and strategy for every creative brief. And I prefer to maintain direct and frequent contact with the client stakeholders to nurture a close creative partnership.

In my sparetime, I play ping pong and have spent excessive amounts of time on my Nintendo Switch. I also try my best to dream in foreign languages. And I own a nifty little collection of airline barf bags. (Last count at 300+)

And yes, just in case you worry, I'm very proficient with Adobe Creative Suite software and I have also directed live action and animated spots for TV channels and clients for over 8 years. It's a side job that I enjoy.

TOILED AT:

2/2024 - PRESENT
Freelance Creative Director
Creative Strategy, Concept Development and Art Direction of Omni-channel campaigns.

7/2021 - 1/2024
media consulta, Berlin, Germany
Creative Director
Responsible for over €5 Million new business pitch wins and subsequent creative development and executions. Set new vision, re-structure and manage creative department. Budget planning and control.
Clients: European Union, World Health Organization, Egypt Tourism Board, AOK         

6/2019 - 5/2021
Wunderman Thompson/KKLD, Berlin, Germany
EXECUTIVE Creative Director
Accounts: Fidelity International, MINI, Kaspersky Security Software, Bayer Women's Health, Eucerin Bodycare & Sunscreen.

6/2013 - 6/2019
KKLD, Berlin, Germany
Creative Director
Accounts: Panasonic (Viera TV, Lumix Digital Camera, Beauty Products, Kitchen and Home Appliances), Polaroid Sunglasses, European Green Party, Kaspersky Security Software, Bayer.

February 2012 - June 2013
Ogilvy & Mather, New York
Associate Creative Director
Accounts: UPS, Thomson Reuters, Nestle, Holiday Inn Express, IBM, Motorola

December 2011 - February 2012
Atmosphere BBDO, New York
Freelance Digital Creative Director
Campaigns: United Emirates Airlines

May 2011 - December 2011
JWT, New York
Freelance Creative Director
Campaigns: Rolex, Listerine, Centrum

March 2011 - August 2011
MRM Meteorite, London, UK
Creative Partner
Accounts: Costa Coffee, Close Brothers, Argos

July 2010 - Feb 2011
Brew Digital, London, UK
Creative Director
Accounts: Balvenie, Nintendo, Nature Valley, Sony Qriocity, Sony Open Plane Ideas, Holiday Autos

Feb 2010 - August 2010
BBDO, New York
Freelance Creative Director
Campaigns: Starbucks, Mars

Feb 2010 - August 2010
B-Reel, London
Senior Creative
Clients: Toyota, Aviva Insurance, Gucci

2008 - 2010
Click 3X / ClickFire Media, New York
Creative Director
Creative Direction for Interactive & Broadcast Motion Projects
> Clients: MTV, Time Inc, Pepsi, Science Channel, Nat Geo, WNYC Radio and more

2006 - 2008
Ogilvy, New York
Art Director
Accounts: Fanta, IBM, Avon, Smirnoff

2005 - 2006
Ernest, New York
Associate Creative Director
Accounts: Timex, Century 21

2004 - 2005
Mother, New York
Creative
Accounts: TBS, Coca-Cola Blak, Coca-Cola Full Throttle, Swedish American Chamber of Commerce

2003 - 2004
Amalgamated Advertising, New York
Creative
Accounts: Fuse Music Television, Student Conservation Association, Freelancers Union

ADDITIONAL EXPERIENCES:

2012
Wellesley College, Massachusettes
Guest Lecturer - Digital Photography in the Social Age

2003 - 2008, 2014 - Date
Director
Direct animated & broadcast promo spots for Fuse TV, Disney Channel, Sportskool TV, Lifeskool TV. Direct live action videos for Panasonic, Bayer.

STUDIED AT:

BA (Hons) in Graphic Design
Central Saint Martins College of Art & Design (2002), London UK

Post Graduate (Dip) in Product Design
South Bank University, London UK

SOFTWARE:

  • Photoshop
  • Illustrator
  • InDesign
  • After Effects
  • Premiere
  • Final Cut
  • Cinema 4D
Good Understanding of HTML5, UX/IA principles, Sketch and Figma.
Advanced Knowledge in Photoshoots, TVC/Video Shoots and Post Production Supervision, including Effects and CGI.

PLEDGE ALLEGIANCE TO:

Dual Nationality. Belgian (EU) and US Citizenship.

CHAT AWAY IN:

  • English (Native)
  • Chinese (Fluent)
  • German (Advanced/C1)
  • French (Intermediate)